You are only limited by your imagination and your printer’s ability to die cut. ![]() Today you can find postcards that can be die cut to almost any shape or form. But you will pay a premium for postage because they do not comply with mailing standards. Square postcards are interestingbecause they are different and more eye-catching. These postcards pay a surcharge in postage – the same that is applied to all flat-rate mailers. These postcards have the same postage rate as a regular letter.įlat-rate postcards are larger than 6-1/8 x 11-1/2 inches (including a standard 8.5×11 inches). Letter-rate postcards range in size from 4-1/4 x 6 inches up to 6-1/8 x 11-1/2 inches. ![]() This is a special rate that only applies to small postcards and small double postcards. Postcard-rate postcards are small postcards (between 3-1/2 x 5 inches and 4-1/4 x 6 inches) that are eligible for reduced first class postage. Postcards can be broken down into the following categories – which are based on postage rate categories. It’s important to keep a close watch on your dimensions as they will impact your costs to print and mail. The postcard mailer can be produced in many different sizes and shapes. Many shapes and sizes of the postcard mailer Some direct marketing goals cannot be achieved through postcards. ![]() I recommend direct mail postcards all the time, but only if the application is right. It’s just front and back – and the reader has to look at it even if they ultimately throw it away. There is no opening or unfolding involved. Moreover, simplicity keeps the reader focused. Because you have so little room compared to other mailer formats, the postcard forces you to stay on message and focus on the goal of the mailing. Simplicity also helps with your messaging. The postcard mailer is one of the most popular direct mail formats being used today.īecause of its simplicity, the postcard mailer is relatively inexpensive to design, print and mail (although except for the smallest postcards, postage is the same as regular mail).
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |