Text marketing enables you to reach new customers, engage with your audience in real-time, and create a more personable experience for your clientele. You may or may not have heard of rich text messaging before, but it’s one of the most effective marketing strategies out there. ![]() Take advantage of one of the most effective marketing strategies that not only promotes your brand but also engages your customers. Can tech save the air travel industry from its delay problem? -How to make sure your in-flight Wi-Fi isn’t terrible Catch up with Data Sheet, Fortune’s daily digest on the business of tech.Rich Text Messaging can transform your marketing message. What that means -The world’s fourth-largest economy is going cashless - 2020 Crystal Ball: Predictions for the economy, politics, technology, etc. Big tech companies avoided over $100 billion in taxes. Users also need to update their messaging app. Instead, users need to update their phone’s carrier services app, which refreshes their phone’s connection to the carrier network to get all the latest features, including RCS. Better yet, they don’t need to download an app to make it work. RCS is available for free to all Android users. That has been a major point of contention between Apple and law enforcement agencies, which have wanted access to messages sent over iMessage for their investigative work. ![]() That means messages sent over RCS could technically be intercepted and viewed by third-parties.Īpple’s iMessage and WhatsApp both use end-to-end encryption, so the only people who can read the messages are those in the chat. Unlike iMessage or WhatsApp, RCS doesn’t support end-to-end encryption, which encrypts messages as they travel from sender to recipient. For now, though, the benefits of RCS are only realized when two (or more) Android users are communicating. Apple hasn’t said whether it’ll eventually support RCS, but there have been reports that it’s considering it. While you can still send SMS messages to Apple users, RCS chatting isn’t available. And so far, neither Google nor carriers overseas are saying when RCS will be available to international Android users. RCS also works with the Samsung’s messaging app on Galaxy phones. It’s available in the Android Messages app on all Android devices. carrier networks and all Android devices. Chatting will also be easier and more visual between companies and consumers. Now, companies can send information like delivery information and order statuses that can show maps or images instead of plain text. Interestingly, RCS could be a boon for businesses. ![]() For instance, in SMS, you could send basic text messages with images that would often look small and pixelated. With RCS, you’ll be able to send richer, more engaging text messages than you could on SMS. It’s an alternative for SMS and more closely matches the features available in Apple’s iMessage, WhatsApp, and Facebook Messenger. RCS is the new messaging protocol on Android devices. Read on to learn more about RCS and the features that you can (and cannot) access with this rollout: What is RCS? But if you’re new to RCS, you likely have plenty of questions. Overall, RCS is a major improvement compared to SMS. With RCS, Android users now have access to key features that Apple’s iMessage users have had for years, including read receipts that tell users when people they’re chatting with have seen their messages, the ability to send richer media, like high-resolution images, and typing bubbles that let users see when the person they’re chatting with is typing a message. Android users now have access to Rich Communication Services (RCS), a far more powerful messaging platform and an alternative to the widely-used text messaging protocol called short message service, or SMS.
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